As I find myself sitting in Auckland International Airport, waiting 12 hours for my next flight to LA (it’s 2am Perth time so I’m not quite with it), I figured what better time to write about success event pathing, as apparently my success event pathing for this trip wasn’t quite optimised for connecting flights at reasonable hours.

One of the things that you want to know about your site is the order in which certain events happen. If you’re using success events for various things, like tracking self-service transactions, or leads, purchases etc, it’s important to know the most popular order in which visitors interact.

So, following a recent “back to basics” post, a reader requested that I write something describing how custom traffic props are actually useful. How about customer segmentation achieved through traffic props?

Custom traffic props are used for counting traffic-based activity, to gain insights into user behaviour across our sites. By default, custom traffic props only come enabled with the metric Page Views, which, by itself is, admittedly, not a lot of good. But, with a couple of minor customisations, you can get valuable insights from the props very quickly.

This post is actually about customer segmentation – in our case measuring student activity versus staff activity versus “anonymous” activity. In your case, it’ll probably be customers vs. non-customers. But, you don’t have to stop at the customer vs. non-customer segments either. There’s plenty of other customer segments that you can apply throughout the brand funnel, as they move from being just a browser to a high value loyal customer.

Read on to find out more about enabling customer segmentation.

Ever wondered how to show bounce rates by different campaigns, or other segments? Read on, becuase there’s a relatively easy way to do it in SiteCatalyst, which also brings other benefits with it.