Elephants and Analytics

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Marketing Higher Education Symposium 2009

Tim Elleston | September 9, 2009

Just presented on how to get value from your analytics platform to around 150 people at the Marketing Higher Education Symposium 2009, at the Sydney Convention Center.

136 slides in 30 minutes (quick fire)…lots of nodding heads and a few chuckles too, which is always nice.  I think it went well though.

If you were at the conference and have questions, please feel free to ask using the comments.  If you weren’t at the conference, and have questions, don’t be shy.

You can get access to the presentation slides (although it’s a bit tough without the voiceover).

Elephants And Analytics Presentation

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bounce rate, Conversions, implementation, Search, Segmentation, value, web analytics strategy
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