Comments on: Lights, camera, action…video measurement

By: Tim Elleston

Tim Elleston — Tue, 20 Dec 2011 13:12:50 +0000

Of course, another method might be to treat them as separate videos, and pass a play, stop, play when the video reaches a specific point in time (i.e. the end of the pre-roll) – assuming of course you know the length of the pre-roll.

By: Tim Elleston

Tim Elleston — Tue, 20 Dec 2011 13:09:03 +0000

Hi Mike, thanks for comment. The answer is, it depends, unfortunately. It depends on how you’ve set up your pre-roll. Typically, you’d set the pre-roll to play, then play the video. So your measurement will include pre-roll time if you’re tracking through milestones.
Another approach you might want to try is to track by seconds (e.g. 30) instead of milestones, and vary the segment viewed by using the s.Media.monitor function. For example, if you know the length of the pre-roll, s.Media.monitor “watches things” every second, so you could pass “pre-roll” on start, then “video start” on start of the real thing. In your Video Details report, it would show the success events (time played and video views) against the segment name (eVar). You need to explicitly set the eVars and events using that method though.

An example of changing the segment eVar is below – this fires off every 30 seconds as that’s whats in the s_code:

// Insert the media segments when SECONDS is used

s.Media.monitor = function (s,media){
s.trackVars = “events,eVar31,eVar51,eVar52,prop31″;
s.trackEvents = “event9,event55,event57″;
if ((media.event == “SECONDS”) ) {
s.eVar51 = (media.timePlayed/60) + ” min”;
s.events = “event57″;
sendRequest();
}

function sendRequest(){
s.Media.track(media.name);
}
}

By: Mike

Mike — Tue, 20 Dec 2011 12:39:12 +0000

Thank you Tim, this is the most concise description of this procedure I have found on the web. I have one question though – does including pre-roll to a video player affect siteCatalyst measurements?

e.g. the pre-roll begins on clicking the play button on the player.

Previously in the context data mapping, was set to fire an event to indicate the video had been played (but not how much, we include milestones for that).

Do you know does including a pre-roll then to the player mess up our video view stats or does the plugin only come into effect when the pre-roll is finished?

thank you,
Mike

By: Tony Zeoli

Tony Zeoli — Fri, 23 Sep 2011 19:10:13 +0000

Hey Tim,

I’ve got some questions around SAINT and classifications. In Site Catalyst 15, the path is different. I cannot access “Video Management” but can access “Video Reporting.”

I went under Video Reporting, navigated to Conversion – Conversion Classifications, then added Videos. Now I see “Videos” in the list of Conversion Classifications.

I can then go into Conversion – Classification Hierarchies and see “Video” which I’d set up.

Your instructions might apply to 14 and not 15. Have you set out on the path to creating the SAINT set up? I’ve seen some other instructions online, but nothing related to video.

Hope you got my last email.

Tony Zeoli

By: Tim Elleston

Tim Elleston — Sat, 20 Aug 2011 12:17:19 +0000

Hmmm, interesting Tony. If you’re running SCv15, then you’ll need to have additional eVars and events in your config.xml. The above example was for SCv14. SCv15 requires that you dedicate 3 eVars, at least 4 custom events, 1 s.prop (and a partridge in a pair tree).

The eVars are for: Video Name, Segments, Content Type.
The events are for: Video Time, Video Views, Video Completes and Video Segment Views
The s.prop is for: Video Name.

You’ll also need to include those in your config.xml file, an example of which is:

myrsid
true
corp1
corp1.d1.sc.omtrdc.net

true
25,50,75,100
events,eVar1,eVar2,eVar3
event1,event2,event3,event4,event5,event6,event7
true
true

eVar2,prop2
eVar3
eVar1
event3
event1
event2

event4
event5
event6
event7

Now, I’ve not yet used the SCv15 Video – it’s brand new and I still need to migrate over some videos, but I think if you change your config.xml file, adding in the extra eVars etc, it should work.

I’ll have a crack at it too and let you know how I get on.

Hope this helps.
Tim

By: Tony Zeoli

Tony Zeoli — Fri, 19 Aug 2011 16:34:44 +0000

While this seems simple to implement, it’s really causing me frustration.

Here is my xml: http://reesenews.org/config.xml

Here is my crossdomain: http://reesenews.org/crossdomain.xml

And, I’ve got my URL in the Brightcove Plug-In panel: http://reesenews.org/AppMeasurementExtension.swf?s.configURL=reesenews.org/config.xml

As well as Javascript checked off.

Yesterday, I enabled all my Site Catalyst 15 tracking tools with Client Services at Adobe to add Video tracking. Still not seeing the output.

Where are you getting your from? I’ve looked in the documentation and I think mine is 112, but then I see “dc1″ or “dc2″ in other docs, and I can’t be sure.

Any ideas?

By: Tim Elleston

Tim Elleston — Sat, 19 Mar 2011 09:39:59 +0000

Hi Amardeep, thanks for pointing that out.

Yes, Brightcove passes in the MovieID, which you can then use SAINT classifications to provide a more useful name. It’s also useful to do this if you have multiple videos in different categories of content, as you can then provide a hierarchy for each video. For example, suppose you have a series of Motor Sports videos, then you can classify them each with a specific name, but roll them up to Motor Sports, likewise for other categories of videos.

To classify them, set up classifications in the Admin, under Video Management > Video Classifications. When you’ve done that, go to the Conversion > Conversion Hierarchies and set up the hierarchy for Videos. Then go into SAINT and add the relevant information.

Hope that helps.

By: amardeep

amardeep — Fri, 18 Mar 2011 17:08:52 +0000

thanks for this post. One questions though. How do you pass through the video names from Brightcove? When i try this is just passes through the video id.