Implementing web analytics successfully throughout an organisation requires more than just a “fire-and-forget” approach to the platform.  There are many elements that go into making it worthwhile for your business, including:

• a measurement strategy
• resources
• domain expertise
• data integration
• data visualisation
• site performance analysis
• online marketing analysis
• social media and competitive analysis
• measurement adoption throughout the organisation
• measurement governance
• and ongoing optimisation

Last year I posted some thoughts around “how to create a good measurement strategy” and we’ve now taken it one step further by having a questionnaire on Digital Balance to help you visualise your measurement footprint in relation to what we think is achievable for most organisations, and in relation to other respondents.

See how you shape up against everyone else.

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