Comments on: Elusive engagement – Part II – Visitor scoring http://www.elephantsandanalytics.com.au/blogposts/elusive-engagement-part-ii-visitor-scoring/ "Elephant in the corner" is an English idiom for an obvious truth that is being ignored or goes unaddressed. Wed, 02 May 2012 02:59:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tim Elleston http://www.elephantsandanalytics.com.au/blogposts/elusive-engagement-part-ii-visitor-scoring/comment-page-1/#comment-618 Tim Elleston Sat, 13 Aug 2011 10:20:19 +0000 http://www.elephantsandanalytics.com.au/?p=616#comment-618 Hi Jeff. Good question, thanks. This is really about the interaction before they convert. Conversion rates will tell you the % of visits/visitors that actually do the thing you want them to do. Visitor scoring will tell you how engaged they are. If you then segment the scores using those that convert versus those that don't, you'll get a sense of different levels of interaction across your site. When you compare those two segments, you should see stark differences and that will then enable you to make changes to your content, target behaviours etc, for those that have yet to convert. With only around 3-5% converting, it's important that we look at the other 95% or so that don't convert. Now, some of those are just not there to convert. But there's a large missed opportunity if you just focus or report on conversion rates. The end goal of course is to increase those conversion rates. This is one method that can help to identify differences in visitor segments, pre-conversion, that you can then leverage to achieve a lift, either through testing or targeting. Does that help answer your question? Thanks Tim Hi Jeff. Good question, thanks. This is really about the interaction before they convert. Conversion rates will tell you the % of visits/visitors that actually do the thing you want them to do. Visitor scoring will tell you how engaged they are. If you then segment the scores using those that convert versus those that don’t, you’ll get a sense of different levels of interaction across your site. When you compare those two segments, you should see stark differences and that will then enable you to make changes to your content, target behaviours etc, for those that have yet to convert.

With only around 3-5% converting, it’s important that we look at the other 95% or so that don’t convert. Now, some of those are just not there to convert. But there’s a large missed opportunity if you just focus or report on conversion rates. The end goal of course is to increase those conversion rates. This is one method that can help to identify differences in visitor segments, pre-conversion, that you can then leverage to achieve a lift, either through testing or targeting.

Does that help answer your question?
Thanks
Tim

]]> By: Jeff http://www.elephantsandanalytics.com.au/blogposts/elusive-engagement-part-ii-visitor-scoring/comment-page-1/#comment-617 Jeff Tue, 09 Aug 2011 04:46:16 +0000 http://www.elephantsandanalytics.com.au/?p=616#comment-617 What does this tell you that looking at conversion rates does not? How does this improving targeting or site strategy? Jeff What does this tell you that looking at conversion rates does not? How does this improving targeting or site strategy?

Jeff

]]> By: The icing on the Visitor scoring cake | Elephants and Analytics http://www.elephantsandanalytics.com.au/blogposts/elusive-engagement-part-ii-visitor-scoring/comment-page-1/#comment-592 The icing on the Visitor scoring cake | Elephants and Analytics Wed, 29 Jun 2011 01:33:39 +0000 http://www.elephantsandanalytics.com.au/?p=616#comment-592 [...] the series on Visitor Engagement.  One of the problems with the Visitor Scoring method that I previously described, is that, at the end of the day, you’re still somewhat limited to viewing scores at the [...] [...] the series on Visitor Engagement.  One of the problems with the Visitor Scoring method that I previously described, is that, at the end of the day, you’re still somewhat limited to viewing scores at the [...]

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