The Google sampling effect
March 5th, 2012 by tellestonWe’re just working with a client that uses Google Analytics for their measurement platform and as part of our overall strategic plan, we’ve done some supporting analysis for them, reviewing the last year with respect to a specific segment or two.
They get a surprisingly large amount of traffic for a WA business, which is especially significant when it comes to using Google Analytics. On average, they get about 25 million page views per month – so, over the course of the year, that’s somewhere around 300 million page views. During our supporting analysis, Google announced a new feature – controlling the sampling rate – and the results were very surprising…and scary.
Read the rest of this article...
