One of the things that’s not “native” to SiteCatalyst reporting is Time Spent by Referring Domain, which can be quite a useful segment to use. So here’s a quick tip to get it working.

I thought I’d write this one given the general lack of information available on the web around getting Flowplayer reporting into SiteCatalyst v15.

I recently worked with a client who uses Flowplayer and we needed to get them ready to upgrade to v15. The challenge was, Flowplayer has no information about integration and what’s out there on the web seems to be for v14 code. Additionally, with Flowplayer you can’t use the AppMeasurementExtension – you have to use the JavaScript methods.

As I find myself sitting in Auckland International Airport, waiting 12 hours for my next flight to LA (it’s 2am Perth time so I’m not quite with it), I figured what better time to write about success event pathing, as apparently my success event pathing for this trip wasn’t quite optimised for connecting flights at reasonable hours.

One of the things that you want to know about your site is the order in which certain events happen. If you’re using success events for various things, like tracking self-service transactions, or leads, purchases etc, it’s important to know the most popular order in which visitors interact.

One of the things that stopped many companies from upgrading to SiteCatalyst v15 was the use of video. Well that’s no longer the case, as v15 Video Measurement has now been fully released and is ready to go.

Video tagging changed from v14 to v15 and an updated way of measuring video was introduced, which required a few more things to be configured before it would actually work. In my previous post Lights, Camera, Action…Video Measurement, I focused on how easy it was integrating the Brightcove platform for SiteCatalyst v14.

So, this is a functional post on how to integrate video measurement into SiteCatalyst 15, if you’re using the Brightcove platform.

This topic was requested by one of my readers – thanks for the inspiration Dan.

And it comes back to segmentation. And the value derived from measuring your customers/members behaviors across your digital channels, and the impact they could be having on your conversion rates if you don’t segment.

Well, it’s August and true to their word, Adobe upgraded us to SiteCatalyst v15 on the 1st, and so I thought I’d share a few of the golden nuggets within v15.

I was thinking about how to order them…do I go by not bad to flamin’ eck, that’s awesome? Or start with the big bang and then let it continue to smoulder throughout?

The problem is there are too many new and great features that you can’t really put them in any type of order. They appeal to you on different levels, from functionality, to UI, to analysis, to reporting, to combination segmentation and sub reporting.

This is a follow on post to my previous one about measuring that elusive engagement. This post focuses on the aspect of applying a score to visitor interactions, as they interact with your content and applications.

Visitor scoring is fairly simple – especially in SiteCatalyst, and by leveraging the data in Discover through segmentation, (and ultimately in SiteCatalyst 15), it’ll give you even more insight into visitor engagement.

Visitor scoring measures and assigns a relative value to individual customers and prospects based on their actions and behaviors over time. You can determine intent and engagement – even before visitors convert.

Once you’ve identified your most valuable visitors, you can dissect their actions to determine the campaigns, keywords, referring sites and offline touch points that engage them – and invest more on these efforts.

Internal search is one of the best goldfields available to you. Not only does it help you understand what your users can’t find in general, but it can also helps you understand what they expect to see on certain pages – and aren’t seeing.

Beyond just the basic keyword measurement, there’s also other things you can do to further enhance your internal search metrics.

One of the most powerful ways to enable an audience connection is through behavioural segmentation.

Many companies today segment from a business standpoint. Don’t get me wrong, this is a good strategy and aligns your measurement and optimisation strategy with your business segmentation model.

Customer / non-customer segments. Product A owners / product B owners. Mosaic-based segments. Geographic segments. Lead / Non-lead segments. These are all typically business-based segments, and you should definitely be segmenting using this methodology if your overall business does.

But I think there’s a higher level of segmentation – behavioural segmentation. Read on to see how we easily achieved this.

Ok, so I admit it, I’m a massive (borderline obsessive) brand advocate for Omniture (now the Adobe Omniture Business Unit), and I’m definitely not alone, but we’ve been dealt a harsh card.

The card? The migration to SiteCatalyst v15. We’ve been told we can’t migrate for probably up to a year. In my opinion, quite frankly, Omniture that just sucks!