So, still want to know certain things like what pages were viewed from visitors conducting a search, or which campaigns are driving most page views – and you don’t have Discover. Well, there’s two parts to this post and a bunch of answers…so read on.

Ever wondered how to show bounce rates by different campaigns, or other segments? Read on, becuase there’s a relatively easy way to do it in SiteCatalyst, which also brings other benefits with it.

In many cases homepages are either relatively static, or promotional driven. The problem is that homepages are often still the starting point of a users journey on the site and not every user should see the same content.

Enter Omniture Test and Target. A very powerful application that can dynamically change content based on previous user behaviors. Content relevance yields greater conversion, so it makes a lot of sense to include it in your overall online strategy.

In my previous post on People who liked this, also liked…, I put forward an idea how to generate “related” products of interest, based on what users were looking at, which could then be automated and re-published back to a site, based on Omniture data.

Having implemented this, we’ve made an interesting observation, which changes one our user assumptions, and I thought it was worthy of a quick posting.

One of the nice things about Omniture is the ability to export information out to other systems. We use this feature to generate tag clouds on our site, based on the most popular courses viewed over the last 30 days, segmented for different audiences.

Search is a veritable gold mine that is frequently ignored.

I’m not talking about Search Engines and Keywords, I’m talking about your internal search. Providing you track internal keyword searches, you can gain a wealth of understanding.

Internal search is generally used as a quick wayfinding method, highlighting areas of content that are well used, but are not readily available. And more often than not, it’s seasonal as well.