Improving internal search should be one of your primary goals. It’s probably used by an extraordinary amount of people, searching for all sorts of things. In this post, I show how to capture the number of times people search, a breakdown of keywords and search attempts, and also demonstrate how much search is costing your organisation.

So, still want to know certain things like what pages were viewed from visitors conducting a search, or which campaigns are driving most page views – and you don’t have Discover. Well, there’s two parts to this post and a bunch of answers…so read on.

Search is a veritable gold mine that is frequently ignored.

I’m not talking about Search Engines and Keywords, I’m talking about your internal search. Providing you track internal keyword searches, you can gain a wealth of understanding.

Internal search is generally used as a quick wayfinding method, highlighting areas of content that are well used, but are not readily available. And more often than not, it’s seasonal as well.

So, there’s lots of metrics and lots of terminology. Understanding the meaning is the first step to understanding what’s important.

This post is for those of you who want a quick primer into what’s important and what’s not. It doesn’t however talk about the “why” – that’s for a future post.