Elephants and Analytics

"Elephant in the corner" is an English idiom for an obvious truth that is being ignored or goes unaddressed.
  • RSS
  • Home
  • Posts
  • Archives
  • About me
  • Suggest a topic
  • Consulting

Currently browsing Basic metrics category

Hi ho, Hi ho, it’s off to LA we go…

July 21st, 2011 by telleston

I’m incredibly excited. I’ve been asked to attend and present at the massive Adobe Max 2011 conference, in LA, in October this year. Wow!

Read the rest of this article...

Measuring customer dissatisfaction

March 14th, 2011 by telleston
electronicbazaar adword results

Or maybe this should be called “Revenge is best served cold…and lots of times”.

So many companies today have a really great customer support experience. Some of the biggest brands like Best Buy, Dell, iiNet, Omniture and Woolworths just get it.

Others, like Electronic Bazaar are fantastically clueless. And, everything is measureable. This one is a little off-course from my normal topics, but it’s a customer service train-wreck with measureable results.

This is a story about poor customer service, with a bit of measurement thrown in. While buyer beware is true, the real moral is company beware…for there are now a lot of things consumers can do to express their frustration. We have, at our fingertips, quite a few ways to skin the proverbial cat to spread the word about poor customer service. All it takes is a little imagination.

Read the rest of this article...

It’s not hard

July 22nd, 2009 by telleston

I’ve heard a number of times from potential Omniture customers (I’ve been asked to provide multiple Omniture references), that they’ve heard it’s not easy to set up or maintain. Well, that’s a myth. Omniture is in fact relatively easy to get set up and relatively easy to maintain.

Read the rest of this article...
Adobe Certified Expert - Omniture Implementation
Adobe Customer Advisory Board

Come and see us…

Come take a look at what we're up to at digital balance

Join the elephants email list

Sign up to receive emails about new posts



* = required field
unsubscribe from list

powered by MailChimp!

Suggest a topic

If you'd like me to write about something specific, let me know

Search

Analytics

  • Brightcove
  • Omniture
  • Omniture Blogs
  • The Omni Man Blog
  • WebAnalyticsLand

General Links

  • Murdoch University

Recent Posts

  • Discover v3 – it’s the new black
  • The Google sampling effect
  • Time spent by Traffic Source
  • Flowplayer and SiteCatalyst v15
  • Test&Target versus Google Website Optimizer

Categories

  • Basic metrics (3)
  • Discover (5)
  • SAINT (2)
  • Search&Promote (3)
  • SiteCatalyst (33)
  • Strategies (10)
  • Test&Target (3)

Tags

basic metrics behavioural targeting bounce rate Brightcove campaigns campaign stacking content relevance Conversions Data warehouse Discover engagement evars fundamental metrics getPreviousValue plugin implementation internal search keywords measurement strategy measuring engagement Omniture optimisation optimization page views pathing props saint Search Segmentation seo SiteCatalyst Strategies strategy targeting content Test&Target Testing time on site value video visitor engagement visitor ID visitor interaction visitors visitor scoring visits web analytics strategy

RSS Our thoughts at Digital Balance

  • Has Google shot themselves in the foot?
  • Action is the antidote to fear
  • What is it that makes a good digital team great?
  • What to do when inspiration doesn’t strike
  • Is your kitchen humming along?
  • I didn’t listen to my own advice
  • I didn’t mean to get distracted
  • 5 simple steps to make it count
  • how to make sure everyone is created equal in an agency relationship
  • It took a rush of Coldplay’s blood to the head get me started
rss