Bit of surprising news, Adobe is buying Omniture for $1.8billion.

Still taking this in and many thoughts running through my mind at the moment.  Seen Adobe purchase a few companies in the past and the results have been varied.  They are, after all, a product-based company, offering little in the way of services.  Omniture on the other hand, is a service-based company.  Very different business models, very different thought processes.

I wonder if Omniture will keep their name too…?  They have a massive brand equity  ($1.8billion) so it would be a shame (I think) to see that dissapear to something like Adobe SiteCatalyst.

And I wonder too if they retain autonomy over the direction of their offering?  I see that they are to become a business unit of Adobe, with Josh James as the senior VP of the new business unit.  I hope that they will continue to develop their products and services at the speed that they have us all accustomed too.

And I really hope their services don’t get impacted.

Interesting times lay ahead for Omniture.  Interesting times, I’m sure, lay ahead for their customers too.

Please, keep us all informed on plans, impacts, directions, etc.