Elephants and Analytics

"Elephant in the corner" is an English idiom for an obvious truth that is being ignored or goes unaddressed.
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Archive

April 2012

  • 28: Discover v3 – it’s the new black

March 2012

  • 05: The Google sampling effect

December 2011

  • 04: Time spent by Traffic Source
  • 04: Flowplayer and SiteCatalyst v15

October 2011

  • 30: Test&Target versus Google Website Optimizer
  • 01: Success Event Pathing

September 2011

  • 28: How’s your measurement footprint?
  • 24: Back to basics – SAINT classifications
  • 01: If you’re ignoring internal search, slap yourself silly

August 2011

  • 31: Search & Promote the implementation, part 1
  • 25: Brightcove Video in SiteCatalyst 15
  • 17: What are our members doing?
  • 07: Hello 15!

July 2011

  • 21: Visitor Scoring – the engaged visitor segment
  • 21: Hi ho, Hi ho, it’s off to LA we go…
  • 18: Search&Promote on steroids
  • 06: 1 million rows and SAINT still wants more

June 2011

  • 29: The icing on the Visitor scoring cake
  • 20: Elusive engagement – Part II – Visitor scoring
  • 12: Elusive engagement
  • 03: Test and Target silly season has arrived

May 2011

  • 31: Deeper internal search insights that’ll help with content needs

April 2011

  • 20: Moving beyond business-based segmentation
  • 15: Migration frustration – SiteCatalyst 15

March 2011

  • 14: Measuring customer dissatisfaction
  • 10: New products announced at Adobe Omniture Summit 2011

February 2011

  • 27: Lights, camera, action…video measurement

January 2011

  • 02: Understanding user behaviour on forms a.k.a. form abandonment

December 2010

  • 28: Enabling Customer Segmentation
  • 26: Back to basics – props, eVars and events
  • 11: Measurement techniques for single page microsites

November 2010

  • 22: Campaign Stacking, Lead Stacking, Product Stacking
  • 13: How to create a good measurement strategy
  • 10: Custom menus in SiteCatalyst
  • 06: Measuring engagement over time
  • 03: Perth Think Tank presentation

October 2010

  • 09: Measuring SEO efforts
  • 03: Tweet, tweet – tracking Twitter

September 2010

  • 29: Measuring your blogs with SiteCatalyst
  • 28: Segmentation is the key to success

August 2010

  • 30: Measuring conversions
  • 10: Strangely, they’ve asked me to present again…

July 2010

  • 27: More internal search insights

June 2010

  • 16: Page success events and eVars
  • 16: Campaign bounce rates and pathing

April 2010

  • 28: Are they scrolling?

November 2009

  • 28: Is your content converting?

October 2009

  • 28: Who’d have thought Einstein was into Web Optimisation
  • 21: Driving content relevance with Test&Target

September 2009

  • 16: Adobe buys Omniture
  • 09: Marketing Higher Education Symposium 2009

August 2009

  • 31: So you dare to compare…
  • 15: People who liked this…part 2
  • 09: Automate your tag clouds with Omniture

July 2009

  • 30: People who liked this, also liked…
  • 25: Searching for gold
  • 22: It’s not hard
  • 21: A good time not a long time
  • 19: The basics

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Recent Posts

  • Discover v3 – it’s the new black
  • The Google sampling effect
  • Time spent by Traffic Source
  • Flowplayer and SiteCatalyst v15
  • Test&Target versus Google Website Optimizer

Categories

  • Basic metrics (3)
  • Discover (5)
  • SAINT (2)
  • Search&Promote (3)
  • SiteCatalyst (33)
  • Strategies (10)
  • Test&Target (3)

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