One of the things that’s not “native” to SiteCatalyst reporting is Time Spent by Referring Domain, which can be quite a useful segment to use. So here’s a quick tip to get it working.
Read the rest of this entry...So, what have elephants got to do with web analytics?
To a great many, the following probably rings true…
Web analytics is something you know you need, but when you get it, you’re not sure really what to do with it.
It’s that elephant in the corner…once you get it home, you think “Umm, well, that’s nice…now what!”
The value from web analytics is not measurement. It’s about optimising your business goals, your audience needs, measuring the gap between the two and acting on the results.
But you can’t manage what you don’t measure and if you don’t understand what you’re measuring, you can’t improve.
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Time spent by Traffic Source
December 4th, 2011 by Tim EllestonFlowplayer and SiteCatalyst v15
December 4th, 2011 by Tim Elleston
I thought I’d write this one given the general lack of information available on the web around getting Flowplayer reporting into SiteCatalyst v15.
I recently worked with a client who uses Flowplayer and we needed to get them ready to upgrade to v15. The challenge was, Flowplayer has no information about integration and what’s out there on the web seems to be for v14 code. Additionally, with Flowplayer you can’t use the AppMeasurementExtension – you have to use the JavaScript methods.
Read the rest of this entry...Test&Target versus Google Website Optimizer
October 30th, 2011 by Tim EllestonThere’s no excuse nowadays not to be optimizing across multiple channels. There’s heaps of tools available from no cost tools to paid tools and there’s plenty of consultants willing to help you get out there and lead you down a path of optimization.
Just remember though, 90% of optimization is done by people, only 10% by the tool. It’s people that create the optimization strategy, the ideas to test, the segments, the content, the creative and of course, the insights that come from the results – both good and bad.
So how do you know if free is ok or whether you should invest in something a little more robust? It depends how serious you are about optimization. It also depends on what analytic tools you run as well. It depends on what you actually want to achieve.
Read the rest of this entry...Success Event Pathing
October 1st, 2011 by Tim Elleston
As I find myself sitting in Auckland International Airport, waiting 12 hours for my next flight to LA (it’s 2am Perth time so I’m not quite with it), I figured what better time to write about success event pathing, as apparently my success event pathing for this trip wasn’t quite optimised for connecting flights at reasonable hours.
One of the things that you want to know about your site is the order in which certain events happen. If you’re using success events for various things, like tracking self-service transactions, or leads, purchases etc, it’s important to know the most popular order in which visitors interact.
Read the rest of this entry...How’s your measurement footprint?
September 28th, 2011 by Tim EllestonImplementing web analytics successfully throughout an organisation requires more than just a “fire-and-forget” approach to the platform. There are many elements that go into making it worthwhile for your business…
Read the rest of this entry...Back to basics – SAINT classifications
September 24th, 2011 by Tim Elleston
I’ve come across a few clients now that either aren’t using SAINT, are using it in a limited way, or are using it for campaigns only. Maybe people are confused by what it does, or daunted by it, or just don’t know what it can be used it for. It’s got uses that extend way beyond campaigns.
So, in this post, I’ll re-cap a bit about what SAINT actually is, and how it can be used, across a whole multitude of things.
Read the rest of this entry...If you’re ignoring internal search, slap yourself silly
September 1st, 2011 by Tim Elleston
While Jerome is busy posting about the in’s and out’s of implementing Search&Promote, I thought I’d wade in with a post on why businesses should consider their search as a missed opportunity.
I’ve previously posted on what I think is a hidden gold mine of information called internal search. It’s an area of the site that many companies, quite frankly, ignore.
“Not too sure how to do anything with it, we assume it’s working just fine serving up results to random queries, so we’ll leave it alone and focus on our core purpose, driving people into our conversion funnel.”
Or something along those lines.
If that’s you, go stand in front of a mirror and slap yourself a few times! Wake up and smell the coffee…there’s much more to search than that!
Read the rest of this entry...Search & Promote the implementation, part 1
August 31st, 2011 by Jerome Richard
“I can’t find anything!”
This is the most common response we came across during the scoping and implementation of Search and Promote as the new internal search for Murdoch University.
Hardly surprising, given the issues with internal search that I covered in my previous post, but amazingly consistent!
In fact, one of the great truths we found during this project is that people truly don’t care where content is located, or whether it’s authenticated and/or accessible – they just wanted to type something in the search box, immediately find what they’re looking for, then carry on with their work.
We’ve now completed the implementation across our internal sites, and it’s working really well – so well that we’re now 2-3 weeks away from covering our external sites.
Read the rest of this entry...Brightcove Video in SiteCatalyst 15
August 25th, 2011 by Tim Elleston
One of the things that stopped many companies from upgrading to SiteCatalyst v15 was the use of video. Well that’s no longer the case, as v15 Video Measurement has now been fully released and is ready to go.
Video tagging changed from v14 to v15 and an updated way of measuring video was introduced, which required a few more things to be configured before it would actually work. In my previous post Lights, Camera, Action…Video Measurement, I focused on how easy it was integrating the Brightcove platform for SiteCatalyst v14.
So, this is a functional post on how to integrate video measurement into SiteCatalyst 15, if you’re using the Brightcove platform.
Read the rest of this entry...What are our members doing?
August 17th, 2011 by Tim EllestonThis topic was requested by one of my readers – thanks for the inspiration Dan.
And it comes back to segmentation. And the value derived from measuring your customers/members behaviors across your digital channels, and the impact they could be having on your conversion rates if you don’t segment.
Read the rest of this entry...
